These days, knowing the vape trends and patterns that are currently defining your market isn’t enough. Brands need to know where their markets are headed so they can anticipate vape…

  Despite the emergence of COVID-19, the US cannabis vape industry had its best year on record in 2020 with just over $2b in sales. Those who wrote off the…

  It’s not difficult to understand why cannabis vape sales are currently booming throughout North America. The category is extremely appealing to cannabis brands, retailers, and customers alike, albeit for…

  Nearly everything in the universe eventually decays, degrades or degenerates. Certainly all organic matter does, and the extracts housed in cannabis vape products are no outliers. All vape extracts…

Last week, we examined why market share metrics determined by total sales can often be misleading. Using total units sold to determine market shares instead tells a much more accurate…

Recently, we’ve seen a few stories about the market share decline of vape as a category in certain US markets. Upon first glance many of us were confused; all of…

  Although cannabis is federally illegal in all but two countries around the world and included among the banned in-competition substances on the World Anti-Doping Agency list, recent studies suggest…

  Until only quite recently, the taxonomy used for cannabis subspecies was binary. Cannabis was labeled either Indica or Sativa based on the physical properties of the plant itself and…

What is the Entourage Effect? Comprising over 100 discrete cannabinoids and more than 200 different terpenes and flavonoids, cannabis is one of the most complex and least understood plants on…