Last week, we examined why market share metrics determined by total sales can often be misleading. Using total units sold to determine market shares instead tells a much more accurate…

Recently, we’ve seen a few stories about the market share decline of vape as a category in certain US markets. Upon first glance many of us were confused; all of…

  Although cannabis is federally illegal in all but two countries around the world and included among the banned in-competition substances on the World Anti-Doping Agency list, recent studies suggest…

  Until only quite recently, the taxonomy used for cannabis subspecies was binary. Cannabis was labeled either Indica or Sativa based on the physical properties of the plant itself and…

What is the Entourage Effect? Comprising over 100 discrete cannabinoids and more than 200 different terpenes and flavonoids, cannabis is one of the most complex and least understood plants on…

As of January 2022, cannabis labs in Colorado will be required to test not only cannabis oils and concentrates, but also their respective vape emissions for harmful process byproducts including…

Disposable vaporizers are one of the fastest growing segment in the legal cannabis market due to their convenience, price, and ease of use. However, not all disposable vapes are the…

    Although federal legalization might still be years away in the US, 2021 is shaping up to be another hallmark year for cannabis reform at the state level. Today,…

The idea of mixing alcohol and cannabis—also known as “crossfading”—is not new. People have been mixing the two substances for centuries. In fact, the practice dates back to ancient India,…

Selecting hardware that both matches and elevates your extracts does not automatically merit success in the market. You still need to make your product line stand out from the competition…